🤩 How To Sell Experience's Not Just Rooms
This is how we did it for a 4-Star Bella Vista
We used the 3Ps 👇
✅. Product Offering - 4-Star, centrally located in Franz Josef
🥂 Customer Persona - Ideal guest is a 30+ couple, driving distance who need to relax and unwind
🔥. Value Proposition - Private, wood-fired hot tubs in a rain forest setting
Soak, Stay and Dine was born.
We led with the experience
Put the customer in the picture
This was very tightly scripted so we could sequence our Value Propositions one after another.
It's super important to grab people in the first 3 seconds. Never ever start with someone driving up your driveway in slow motion.
Sorry if that's you.
Every story needs an opening scene but think
Car Chase over car park 😀
#occupancyaccelerator #sellexperiencesnotrooms #hotelmarketing #tourismmarketing #newzealandtourism