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I’m not from hospo or hotel management 🙂
Instead I’ve been paid to drive 250kph, direct Richie McCaw, visit Transylvania…Just not all at the same time though, what a day that would be!
I spent 15 years in the world’s top advertising agencies.
I’m best known in NZ for…
💡 Creating over 200 marketing campaigns for Air New Zealand
💺 Including naming and launching Grabaseat.💥 Being the first to break $1M in direct bookings in one day.
I then spent 7 years in London, highlights included:✨ Launching the Range Rover Evoque.🎬 Shooting ads with Ridley Scott’s film crew in Barcelona.✈️ Working on the Olympic 2012 campaign for British Airways.🌏 Photographing for Travel Mags on my weekends.💍 Getting married in Tuscany (I love wine and sunshine).
My wife and I returned to NZ to start a family and I joined Saatchi & Saatchi 🕺I did some really fun stuff with the All Blacks, Olympians, Celebrity Chefs…I jumped around agencies following the fun projects.
But the loooong hours were not exactly family friendly(I’m talking 7 weekends in a row, long hours).
I switched industry to Management Consulting with PwC.Better work/life balance, chunky govt projects, Koru Hour flights…
Then Covid struck 😷Everything got hectic, I’m sure your life did too?
Then Tourism New Zealand came knocking…
They had 150 Qualmark-rated businesses.These guys were freaking out.They needed a plan to rapidly change their customer offerings. And rethink their Digital Marketing ASAP.
Every day I was helping Owners and GMs. Giving them Quick Wins for momentum. And also Next Steps to focus on…
I loved it 👍
Combining my knowledge of Marketing with Business Consulting And applying that to Tourism was hugely rewarding 🏆.✅ We got amazing results and it felt great.
When that 9 month contract finished I left PwC tobegin Occupancy Accelerator. 👉 Now I help Boutique Hotels get more Direct Bookings.
It’s the best job I’ve ever had!
I look forward to hearing your story 😀
Damien “storyteller” Knowles