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Case Study | Cristina - Maruia River Retreat

[CLIENT WIN] Today I’m excited to share with you an interview with one of our clients. Cristina is a great example of what is possible. She sold $10,000 of bookings in just 2 weeks.  When I met Cristina she was “unsure” what to do… She’d created Maruia River Retreat, a stunning boutique lodge. 🙄. But like everyone, she'd lost all her international bookings. She had to increase awareness domestically. And get direct bookings, fast! 𝘐 𝘢𝘴𝘬𝘦𝘥 𝘩𝘦𝘳 ...

August 4, 2022

Hotels target 100K ideal guests with Facebook ads manager

Yesterday in my client workshop👇 I was showing how you can build out your ideal customer by stacking their 🦘 Location 👩🏻‍💼 Demographics 🏂 Interests & Hobbies 📱Behaviours 👫Connections ✈️ AND desire to travel 🎯 We keep drilling down and down until we're speaking to less than 1% of the population yesterday we went to 0.35%... to target couples like the on this roof terrace. But that's still 100K Aussies we matched to. Facebook will always tell you to go broader and ...

August 2, 2022

A Taste of New Adventure at Rimu Lodge [+ Tips!]

[New Work & Content Tips👇]Do you fancy a Civilised Adventure? Here's a taste of some fresh new experience led content for Rimu Lodge on the West Coast. It's a good example of how I like to Sell An Experience, Not Just Rooms! TIPS FOR CONTENT CREATION 📸 Feature engaging experiences you can enable 💡 Capture offsite activities or source the footage 😉 Think about your customer, no self-indulgent lobby shots 🎬 Cut to the chase, every shot must earn its place 🙍‍♀️ Put your idea...

July 22, 2022

🤩 How To Sell Experience's Not Just Rooms

🤩 How To Sell Experience's Not Just RoomsThis is how we did it for a 4-Star Bella VistaWe used the 3Ps 👇 ✅. Product Offering - 4-Star, centrally located in Franz Josef 🥂 Customer Persona - Ideal guest is a 30+ couple, driving distance who need to relax and unwind 🔥. Value Proposition - Private, wood-fired hot tubs in a rain forest setting Soak, Stay and Dine was born. We led with the experience Put the customer in the picture This was very tightly scripted so we could sequence our ...

June 29, 2022

Case Study | Ellen - Aura Accommodation

💡 Ellen is a smart Hotelier. She knew wishful thinking wasn’t going to bring the guests back. Instead, she was looking to invest in something that would create business change and give her a return. When I first met Ellen from Aura Accommodation the pandemic was hitting hard, she was just trying to keep the business going. She was searching for someone to guide her and lend a fresh pair of eyes.  Hear from Ellen about why it was a “No Brainer” to work together and the 3 key things ...

June 24, 2022

Hotel Manager? See our Direct Booking Marketing Formula

Hotel Manager? See our Direct Booking Marketing Formula If you want to outsell the OTAs and your competitors you won't want to miss thisWelcome to Week 2 of 6 - Creating Your Experience Led Offer!...

June 20, 2022

How to attract your most profitable hotel guests

💡 How to attract your most profitable hotel guests. Your ideal customer is your most profitable and the ones who love staying with you the most. So, who REALLY and honestly is your ideal guest? Can you picture them? That customer that loves what you offer, pays for the value you give and recommends you to everyone they know? Understand this and you're marketing and sales become much clearer with a higher return. When you're ready... Here's 5 Ways I Can Help Email me with the subject DETAILS i...

June 18, 2022

[NEW WORK] Sell your experience not just your rooms.

I say it every day but this is the difference it makes! Very pleased with my latest work with Pacific Rendezvous in Tutukaka, NZ. A big thanks to Ian Blackwell for pushing this through and seeing the value of creating an experience led film to promote his stunning offering. You can spot us both on the tennis court, where I honestly struggled to hit a ball to Ian after a 20-year playing hiatus... If you'd like to know more about how to make content like this or hire me and my children a...

June 15, 2022 Posts 1-8 of 8 | Page