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2023 Free Hotelier Bootcamp - Preno & Occupancy Accelerator

The Preno Hotelier Bootcamp starts Wednesday. Three expert Hotel management and marketing webinars over 3 weeks…🤖 1. Harnessing the Power of Technology for Hotels, both to save you time and money. There's a lot of great automation tools out there and Preno's Head of Growth, Menilik Dyer, will share tips and showcase some tools to help you do it.🚀 2. Hotel Website Optimisation to increase your direct bookings, with me. I'm going look at quick wins, things you can walk away from the webina...

Visiting clients is great. Staying is amazing! 🤩

Visiting clients is great. Staying is amazing! 🤩 Last weekend we were hosted by Barb & Dave at Warbler's Retreat. Just 10 minutes from us in Auckland but well and truly a world away in a lush native bush setting. We stayed in the cottage which had it's own outdoor bath and the friendly Kererū drop in to say hello. The food, treats and thoughtfulness that Barb & Dave put into our stay was the best I've experienced at any B&B. Which is probably why they won the supreme award in 2021 and carry ...

Why Join Our Occupancy Accelerator Programme

[ HOTELIER WIN ] 😊 I got this lovely email after our group workshop last week. As an Owner, GM or Marketer of a Boutique or Luxury stay you often are “going it alone”. You’re running a business, with many moving parts (and with less support)… it can feel like a “slog” for sure. 😩 💡Joining our Occupancy Accelerator Programme means Joining a cohort and a larger community of previous cohorts 👋 As this community grows we’ve got more exciting things in the pipeline to m...

Case Study | Adam - Waiho Hot Tubs

Me: What changed after working with me?Adam: I started selling stuff! I sold 130 packages, which created an extra 155 room nights and it being winter......

Case Study | Hannah - Dunluce Boutique B&B

[ CLIENT WIN ] From heavily discounted room rates to selling high value experiences. 🙌 When I met Hannah she was “Struggling…I had tried lots of different things that weren’t working” But then she… Created an Experience Led Offer™ - That leveraged her greatest asset, her location. We packaged up a simple offer that attracted her ideal guest. Backed herself - “I always get nervous about saying somethings too good, but through your process we picked out the key selli...

Case Study | Cristina - Maruia River Retreat

[CLIENT WIN] Today I’m excited to share with you an interview with one of our clients. Cristina is a great example of what is possible. She sold $10,000 of bookings in just 2 weeks.  When I met Cristina she was “unsure” what to do… She’d created Maruia River Retreat, a stunning boutique lodge. 🙄. But like everyone, she'd lost all her international bookings. She had to increase awareness domestically. And get direct bookings, fast! 𝘐 𝘢𝘴𝘬𝘦𝘥 𝘩𝘦𝘳 �...

Hotels target 100K ideal guests with Facebook ads manager

Yesterday in my client workshop👇 I was showing how you can build out your ideal customer by stacking their 🦘 Location 👩🏻‍💼 Demographics 🏂 Interests & Hobbies 📱Behaviours 👫Connections ✈️ AND desire to travel 🎯 We keep drilling down and down until we're speaking to less than 1% of the population yesterday we went to 0.35%... to target couples like the on this roof terrace. But that's still 100K Aussies we matched to. Facebook will always tell you to go broader and ...

A Taste of New Adventure at Rimu Lodge [+ Tips!]

[New Work & Content Tips👇]Do you fancy a Civilised Adventure? Here's a taste of some fresh new experience led content for Rimu Lodge on the West Coast. It's a good example of how I like to Sell An Experience, Not Just Rooms! TIPS FOR CONTENT CREATION 📸 Feature engaging experiences you can enable 💡 Capture offsite activities or source the footage 😉 Think about your customer, no self-indulgent lobby shots 🎬 Cut to the chase, every shot must earn its place 🙍‍♀️ Put your idea...

🤩 How To Sell Experience's Not Just Rooms

🤩 How To Sell Experience's Not Just RoomsThis is how we did it for a 4-Star Bella VistaWe used the 3Ps 👇 ✅. Product Offering - 4-Star, centrally located in Franz Josef 🥂 Customer Persona - Ideal guest is a 30+ couple, driving distance who need to relax and unwind 🔥. Value Proposition - Private, wood-fired hot tubs in a rain forest setting Soak, Stay and Dine was born. We led with the experience Put the customer in the picture This was very tightly scripted so we could sequence our ...

Case Study | Ellen - Aura Accommodation

💡 Ellen is a smart Hotelier. She knew wishful thinking wasn’t going to bring the guests back. Instead, she was looking to invest in something that would create business change and give her a return. When I first met Ellen from Aura Accommodation the pandemic was hitting hard, she was just trying to keep the business going. She was searching for someone to guide her and lend a fresh pair of eyes.  Hear from Ellen about why it was a “No Brainer” to work together and the 3 key things ...

Hotel Manager? See our Direct Booking Marketing Formula

Hotel Manager? See our Direct Booking Marketing Formula If you want to outsell the OTAs and your competitors you won't want to miss thisWelcome to Week 2 of 6 - Creating Your Experience Led Offer!...

How to attract your most profitable hotel guests

💡 How to attract your most profitable hotel guests. Your ideal customer is your most profitable and the ones who love staying with you the most. So, who REALLY and honestly is your ideal guest? Can you picture them? That customer that loves what you offer, pays for the value you give and recommends you to everyone they know? Understand this and you're marketing and sales become much clearer with a higher return. When you're ready... Here's 5 Ways I Can Help Email me with the subject DETAILS i...

[NEW WORK] Sell your experience not just your rooms.

I say it every day but this is the difference it makes! Very pleased with my latest work with Pacific Rendezvous in Tutukaka, NZ. A big thanks to Ian Blackwell for pushing this through and seeing the value of creating an experience led film to promote his stunning offering. You can spot us both on the tennis court, where I honestly struggled to hit a ball to Ian after a 20-year playing hiatus... If you'd like to know more about how to make content like this or hire me and my children a...